If there is one thing successful companies in today’s market have in common, it is that they know and understand their customers better than their competition does. A key element to reaching this heavily sought customer relationship “utopia” is an effective Customer Relationship Management (CRM) system that not only takes advantage of the latest technology, but is embraced by the employees using the system as part of their daily routine. As many top executives and sales managers will attest, getting employees to adopt and embrace a CRM system is much more challenging than identifying and purchasing the latest CRM technology.
As with any purchase and/or implementation of new software meant to have a strategic impact on your company, the approach should be structured, sponsored at the executive level and the following considerations should be incorporated into your CRM selection and deployment planning process. The following measures are ways PSC has successfully helped clients address adoption issues before they occur.
Download and read the whitepaper: 'Nine Ways to Address CRM Adoption Issues Before They Occur'