Connecting Healthcare Professionals to the Latest Diabetes Technology
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The ADCES (Association of Diabetes Care & Education Specialists) is dedicated to improving diabetes care through innovative education, management, and care. When the ADCES wanted to build DANA – a trusted online resource for diabetes care technology – PSC Group used agile web development tools and methodologies to build a first-of-its-kind website that has already exceeded web traffic expectations and has the entire diabetes care industry buzzing.

For Crystal Broj, serving as Chief Technology & Innovation Officer at the Association of Diabetes Care & Education Specialists (ADCES) is more than a job.

It’s personal. Broj’s sister and two of her closest friends have diabetes.

For her, the ADCES is not just an association, a place, or a paycheck.

It’s a passion. A passion for empowering diabetes educators to expand the horizons of innovative education, management, and support.

But when the leadership team at the ADCES surveyed the landscape a few years ago looking for a central repository of information for diabetes care technology – like glucometers, insulin pumps, and diabetes-focused apps – they were shocked and surprised that it didn’t exist.

So, they decided to build it. And the concept for the website called DANA (Diabetes Advanced Network Access) was born.

PSC Helps AADE launch website.

Broj and her colleagues selected PSC Group to take the vision and concept and turn it into reality.

“PSC provided us with the most comprehensive, thoughtful, and creative proposal during our RFP process,” says Broj. “It was by far the best in terms of melding with our vision and expectations. And they couldn’t have been better to work with during the entire project. They really impressed us from start to finish.”

A Web Destination for All-Things-Diabetes Technology

The PSC team handled all front-end and back-end components, applying agile web development project management, working in concert with the ADCES's graphic design firm on colors, fonts and design treatments.

“Since nothing like this existed, we knew there were going to be many iterations and many changes, and PSC planned for it,” says Broj. “We built things in small, interchangeable pieces, so we could edit them or move them around easily and as needed.”

The DANA website took just under a year to design and develop. Pages were designed to be easily updated by the ADCES staffers, and a content management system allows for fast uploading of new product photos, video and copy.

“PSC’s project management was superb,” says Broj. “They brought their “A” game to every meeting. And they responded within a day to all our questions and requests.”

The planning, design and project management has paid off. The new website at has attracted thousands of visitors in just a few short months.

And over 70 percent of those visitors are new ones which means the demand for this kind of content among healthcare providers is high and they’ve only scratched the surface. There are thousands more providers who will likely seek access to as they provide care for more than 30 million people now living with diabetes, according to a report by the Centers for Disease Control and Prevention (CDC).

“We’re making it easier for diabetes educators to find the latest technology information and deliver better care,” says Broj. “The DANA site is saving time, saving on medical expenses, and is likely saving lives. It’s an important innovation for our industry and PSC Group played a critical role in making it happen.”



Diabetes is one of the most prevalent diseases in the United States today, with more than 30 million people now living with the chronic condition. 

Staying current on new technology and research and finding reliable training is often too much for healthcare providers to take on, in addition to their patient care responsibilities. 

There was not a comprehensive online resource to access the latest products, expertise, and innovations in diabetes care technology.



PSC Group brought the ADCES's vision of an online diabetes care technology destination to life featuring curated market intelligence and evidence-based research and information. The site took more than a year to plan and design. 

Diabetes educators can now find the latest news and information for all-things-diabetes technology in one place at Thousands have already visited the website, with 70 percent of those being first-time users. launched successfully on time and on budget via Agile development methodology and with a content management system that can be easily updated by the ADCES staffers.


Take a look at the new DANA website:

Review: Connecting Healthcare Professionals to the Latest Technology and Innovations in Diabetes Care 


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